I’m talking about my tagline. Inspired by Chevrolet’s well-crafted branding initiative of the past year or so, I find the values encompassed by those words especially pertinent to the description of my endeavors here. What exactly is the goal here? To comment without mercy on the political and social goings on in America. I will focus especially on the fecklessness of the reigning mode of business in Washington, D.C.; I shall address as well the products of media-driven hysteria; further I will cast a skeptical eye on any arising issue in the American social, commercial, or governmental structures that produces due cause for concern to American preeminence. I encourage feedback and commentary on mine.